Lorenzo Green: Why community is key to a successful business

Lorenzo Green: Why community is key to a successful business

A strong community is essential for any business. It provides a space for people to connect and share their ideas, which can help your brand establish its own identity. Additionally, a loyal community of customers will tell others about what your business has to offer which encourages word-of-mouth marketing.


Lorenzo Green has a wealth of experience in the digital marketing industry and is no stranger to building communities. “Community building is more than just offering something for sale – it’s about cultivating relationships with your clients,” says Lorenzo Green. For him, fostering these connections will help businesses grow and flourish in the long run.


He had a knack for business from an early age, but it wasn’t until his 20’s that Lorenzo really started making waves. He generated his first income on the internet through music and gaming communities he built on forums.


After graduating from university with a degree in e-commerce and digital media design, he started his career as an online marketer. With the help of two other partners who shared the same love for building communities; they founded one of the largest paid marketing forums worldwide.


Lorenzo and his partners realized that the digital marketing meetups were only scratching an inch when it came to building communities. They wanted more than just online discussions, so they took their idea one step further by hosting physical events across different countries including renting private islands in Thailand and Spain.  It became such a huge success that they had to turn it into a conference.


Just recently, when the pandemic hit, it really put a wrench in their plans.  Lorenzo saw this as an opportunity to pivot to virtual. The risk paid off and they found success again – hosting world renowned marketing conferences today.


Lorenzo is proof that a great idea and the right community can make anything possible. What started as a small project has turned into a worldwide success because of the passion of its loyal followers. If you’re looking for ways to build your business, think about how you can create a community around it.

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