Zach Benson is the founder and CEO of Assistagram, an Instagram marketing agency focused on forging relationships with real people to grow an authentic and engaged Instagram audience. Assistagram does this by getting real follows in the client’s niche, creating viral content that excites those followers, and having influencers follow their profile to lend social credibility.
What made you decide to start Assistagram?
I was teaching dance in countries around the world when I severely injured my back. The doctor said I was done. My career was over in just that one moment.
A friend of mine started talking to me about Instagram and it intrigued me. Whenever I find something new, I go all-in on it, so I spent hours every day learning everything I could about Instagram. I started the company when I realized that a lot of people could benefit from what I’d figured out.
Is there anyone who helped you get to where you are today?
My community. I was adopted from South Korea by a family in Iowa when I was 5 months old. I spent most of my life in Iowa, including my college years, and I consider myself very lucky to have grown up there. During the pandemic, I’m giving back to the community that supported me by doing social media work for hotels and restaurants where I grew up.
And, my parents. I had such a good model for integrity and honesty just by growing up with them. They always keep their promises and are simple, stress-free people. I really try to live my life like them.
What values have guided your business?
Giving more than getting. After college I spent a year volunteering with World Relief, helping with refugee resettlement. The other volunteers and I had to live in the same conditions as those we served. It was amazing to see this community of people giving everything they had to support one another, even when they didn’t have very much. Our neighbors taught us how to cook and grow our own vegetable garden, just to help our small compensation go a little further. And they never asked for anything back. It’s a spirit I’ve brought with me to Assistagram. The more you give to others, the more you get back.
Be sure to follow Zach on Instagram!