Spotify toward the beginning of today announced it’s significantly expanding its determination of personalized playlists with the addition of three new categories of playlists under the heading of “Spotify Mixes.” This collection will include artist mixes, genre mixes and decade mixes — which means you’ll access a sizable number of new mixes in with easy-to-understand titles, as 2010s Mix, R&B Mix, Pop Mix, Drake Mix, Selena Gomez Mix, etc — or whatever mirrors your own tastes and interests.
The company says the thought for the Spotify Mixes was inspired by its Daily Mixes, launched in fall 2016.
The Daily Mixes had been one of the company’s first big expansions in personalization past its flagship playlist, Discover Weekly, as they presented a huge set of playlists that reflected users’ listening history. Today, Daily Mixes unite your listens with other tracks to keep you engaged — and the new Spotify Mixes basically do likewise, as they’re populated with music you like in addition to “fresh tracks.” The difference is that the new mixes have more clear names and a more specific focus, at times.
The Spotify Mixes will be available to all clients all around the world, including both Free users and Premium subscribers. At launch, you can discover them within Search in the “Made for You” hub.
You’ll easily spot them, as well, as Spotify has already populated its app with a selection of mixes in the main three rows of the “Made for You” center point. Here, you’ll discover “Your Genre Mixes,” “Your Artist Mixes,” and “Your Decade Mixes” — each with an horizontally scrollable selection of mixes to get you started. Spotify says each mix category will be updated frequently and will consistently have a few playlists accessible.
The new feature somewhat competes with a comparable contribution on Pandora, dispatched three years prior. The SiriusXM-owned music application had utilized its Music Genome technology to make personalized playlists across a number of attributes, including likewise genre and mood. While not apples-to-apples comparison, fundamentally, Pandora’s dispatch had quickly extended its clients’ access to personalized playlists by the dozens. It’s in reality somewhat surprising that it took Spotify as long as it did to offer a competitive response.
The launch comes soon after the expansion of new big name propelled playlists to Spotify’s “Workout Hub” recently.
Spotify says the new playlists are rolling out today to global clients.