McDonald’s will launch a new coffee cup design to help promote the COVID-19 vaccine. The chain will partner with the Biden Administration to make information about the life-saving shot more available to its great many of daily customers around the country.
The mission will be promoted on a few highly visible pieces of McDonald’s advertising real estate. It will start not long from now with vaccine information being shown on the fast-food giant’s billboard in New York’s Times Square. The displayed factoids will come from trusted third parties, the organization said.
At that point beginning in July, the chain will place available for use around 50 million McCafé Cups featuring a new blue design with “We Can Do This,” a slogan made by the Department of Health and Human Services to promote vaccine confidence.
The cup will guide individuals to the government’s vaccine website vaccines.gov where they can get more information about protecting themselves and their loved ones from COVID-19 just as close by destinations where they can make vaccine appointments. The data will likewise be coursed on McDonald’s delivery seal stickers.
“McDonald’s is excited to be doing our part for the people we serve, providing them with simple information that can help keep them safe,” said Genna Gent, McDonald’s USA Vice President for Global Public Policy and Government Relations. “This is a team effort—it takes all of us. We’re proud to enter this partnership to provide trusted, independently verified information about COVID-19 vaccines to our customers in the nearly 14,000 communities we serve.”
As indicated by they, McDonald’s wasn’t paid for this promotion. For additional, look at McDonald’s Just Brought Back This Popular Menu Deal, and remember to sign up for our newsletter to get the latest restaurant news delivered straight to your inbox.
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