The 2024 MTV Video Music Awards, once again energized by Taylor Swift and her string of major wins, drew its largest audience in four years.
Wednesday’s ceremony, hosted by Megan Thee Stallion, reached 3.11 million viewers during its premiere broadcast across 13 networks, up 25% from last year, according to early Nielsen data. When repeats were factored in, the audience grew 8% to 4.09 million from last year’s 3.78 million.
In addition to MTV, the show was also simulcast on BET, BET Her, CMT, Comedy Central, Logo, MTV2, Nickelodeon, Paramount Network, Pop, TV Land and VH1.
Paramount Global also saw 66.7 million social interactions, clearly better than the Super Bowl and surpassed only by Tuesday’s 2024 presidential debate between Vice President Kamala Harris and former President Donald Trump. This is the most “social” VMA broadcast ever.
To put that number in perspective, last year the company announced that the show generated 46 million social impressions.
Swift, who was nominated in 10 categories, led the ceremony with five wins in total, including Artist of the Year and Video of the Year for her duet with Post Malone, “Fortnite.” Other award winners included Ariana Grande, Eminem, Megan Thee Stallion and SZA. Sabrina Carpenter won Song of the Year (“Espresso”) and Chapel Lawn won Best New Artist.
Meanwhile, Katy Perry won this year’s Michael Jackson Video Vanguard Award. She also won for Most Iconic Performance.
See the full list of MTV Video Music Award winners below.
Michael Jackson Video Vanguard Award
- Katy Perry
Best Alternative
- Benson Boone – ‘Beautiful Things’ – Night Street Records, Inc. / Warner Records
VMAs Most Iconic Performance
- Katy Perry – ‘Roar’ (2013, live from Empire-Fulton Ferry Park)
Best Trending Video
- Megan Thee Stallion ft. Yuki Chiba – ‘Mamushi’ – Hot Girl Productions
Song of Summer
- Taylor Swift ft. Post Malone – ‘Fortnight’ – Republic Records
Best Rock
- Lenny Kravitz – ‘Human’ – 2024 Roxie Records Inc. under exclusive license to BMG Rights Management GmbH
Best Collaboration
- Taylor Swift ft. Post Malone – ‘Fortnight’ – Republic Records
Best Afrobeats
- Tyla – ‘Water’ – FAX Records / Epic Records
Song of the Year
- Sabrina Carpenter – ‘Espresso’ – Island
Artist of the Year
- Taylor Swift – Republic Records
Best Pop
- Taylor Swift – Republic Records
Best R&B
- SZA – ‘Snooze’ – Top Dawg Entertainment / RCA Records
Video for Good
- Billie Eilish – ‘What Was I Made For (From The Motion Picture Barbie)’ – Darkroom / Interscope Records
Best Cinematography
- Ariana Grande – ‘we can’t be friends (wait for your love)’ – Republic Records – Cinematography by Anatol Trofimov
Best Art Direction
- Megan Thee Stallion – ‘BOA’ – Hot Girl Productions – Art Direction by Brittany Porter
Best Direction
- Taylor Swift ft. Post Malone – ‘Fortnight’ – Republic Records – Directed by Taylor Swift
Best Editing
- Taylor Swift ft. Post Malone – ‘Fortnight’ – Republic Records – Editing by Chancler Haynes
Best Choreography
- Dua Lipa – ‘Houdini’ – Warner Records – Choreography by Charm La’Donna
Best Visual Effects
- Eminem – ‘Houdini’ – Shady / Aftermath / Interscope Records – Visual Effects by Synapse Virtual Production, Louise Lee, Rich Lee, Metaphysic, Flawless Post
Best Hip-Hop
- Eminem – ‘Houdini’ – Shady / Aftermath / Interscope Records
Best K-pop
- LISA – ‘Rockstar’ – Lloud Co. / RCA Records
Best New Artist
- Chappell Roan
Best Latin
- Anitta – ‘Mil Veces’ – Floresta Records / Republic Records / Universal Music Latin Entertainment
MTV Push Performance of the Year
- June 2024: LE SSERAFIM – ‘EASY’ – SOURCE MUSIC / Geffen Records
Video of the Year
- Taylor Swift ft. Post Malone – ‘Fortnight’ – Republic Records
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