International Women’s Day (IWD) on March 8th will have the opportunity to honor and thank women while expanding their flower business.
The theme for this year’s celebration is “Accelerate Action.” Let’s learn more about the significance and history of IWD, which everyone should be aware of.
International Women’s Day originated with the labor movement of the early 20th century, which was initiated by protests against terrible working conditions during the period’s quick industrialization.
A New York garment workers’ strike served as the catalyst for the first National Women’s Day celebration in the United States on February 28, 1909. The first formal IWD celebration took place on March 19, 1911, in a number of European nations after German activist Clara Zetkin brought up the concept of a worldwide Women’s Day at the International Socialist Women’s Conference in 1910.
Over time, IWD developed into an international campaign for gender equality, and in 1913, March 8 was established as the permanent day. In 1975, it received official UN recognition as a day to celebrate women’s achievements and advocate their rights. Events, actions, and celebrations honoring the advancements and continuous battles for gender equality are held around the world to mark International Women’s Day today.
Here’s how you can make the most of this special opportunity:
1. Design Exclusive Women’s Day – Floral Pattern Collection
Design Floral Bouquet symbolizing approval by inclusion in IWD colors – Miracles for Justice, Green for Hope, Green for Dignity, and Premium Flowers such as Roses, Lilies, and Tulips. Increase your arrangements with theme packaging, sustainable packaging, or vases and consider a bouquet of flowers for inspiring women.
2. Attract Clients in with Limited-Time Offers
Offer exclusive incentives to increase sales, such as “Buy One, Gift One” offers, early bird discounts, or packages that include candles, chocolates, or personalized cards. Free delivery for larger orders may also be a motivator.
3. Provide Customized Gifting Options
With customized floral arrangements, handwritten notes, and special packaging, let customers create meaningful gifts. Offering clients the freedom to choose specific flowers ensures a personal and memorable moment.
4. Make Sure Delivery Is Smooth and Service Is Outstanding
Having a well-stocked inventory, same-day or next-day delivery, and real-time order tracking are all important for keeping consumers. Long-term loyalty can be developed and the purchasing experience enhanced with a well-trained customer support team.
5. Work Together with Companies on Bulk Orders
Sales can be greatly increased by collaborating with nearby companies to give their female employees floral gifts. Strong business ties, bulk purchase discounts, and strong business relationships will help secure repeat clients.
6. Make Your Website More Sales-Friendly
A separate IWD section, easy-to-use navigation, and a smooth checkout process will improve your online visibility. Employ SEO-friendly terms like “Empowering Blooms” and “Women’s Day Flowers” to bring in online customers and bring attention to quick delivery options for last-minute purchases.
7. Use Social Media to Encourage Participation
Use inspirational stories, behind-the-scenes films of bouquet creation, and social media contests where fans may nominate deserving ladies to get flowers to engage your audience. To increase your visibility and boost sales, use popular hashtags like #InternationalWomensDay and #BloomsForHer.
