There used to be tapes. Possibly 90 TDKs (whoever was there knows). First there was vinyl, then CD-Roms. But now what?
How has the music world changed and how, consequently, has music marketing changed?
With these questions in mind I contacted Ike Mann, who has lived in this world for a long time.
For those who don’t know Ike Mann, Ike Mann is a talent scout and social media manager of several festivals and bands.
I joined him and asked him a few questions about the changes taking place in the world of music. This is what he answered me.
Has the way of listening to music changed in recent years? What about the music industry?
Well, there’s a very long story behind that question. The idea of recording music on physical media that can be used at home dates back to the late 1800s. The famous vinyl was born then in 1948, a format that we can say is now an evergreen since in these years it’s coming back to the fore a little bit.
Then followed music cassettes and CDs and then finally got to the part that I think is most interesting. The moment when technology gave a very strong signal to music that was not understood. I’m talking about Napster and the first illegal downloads of music.
Aside from all the damage caused by this practice to the music industry, already in 1999 it had to be understood that the way to listen to music was changing radically. Instead they were unable, in my opinion for the first time in the history of the music industry, to embrace the change and remain at the forefront.
It took 9 years to create a smart music streaming service like Spotify, which would satisfy the need of its users to take advantage of a huge music database at any time deemed most appropriate. In addition to Spotify, other very competitive streaming services such as Apple Music, Tidal and SoundCloud to name a few were born.
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