Elon Musk’s rebrand of Twitter is by all accounts in progress. In a series of late-night tweets Saturday, Musk shared that the company’s popular bird logo and name would before long be no more. The company, it appears, will just be known as “X.”
“And soon we shall bid adieu to the twitter brand and, gradually, all the birds,” he tweeted. He later said in a Twitter space that the Twitter logo would be changed Sunday. “It should have been done a long time ago, sorry it took so long,” he said.
Soon thereafter, he purportedly emailed employees about the change. As per Platformer’s Zoe Schiffer, Musk messaged staff saying the company would become X and that his note “was the last email he’ll ever send from a Twitter email address.”
It’s for quite some time been realized that Musk leans toward the “X” marking. The financial startup he helped to establish in 1999 was called x.com, and his as of late reported man-made intelligence adventure is called xAI. What’s more, Twitter’s holding company was slammed to X Corp in April. Musk has likewise discussed how X would assist Twitter with turning into an “everything application.” However Musk has offered not many particulars on this vision, many accept he’s referring to applications like WeChat, the most famous application in China that individuals use for a large group of regular exercises, similar to installments and shopping, in addition to social networking.
In any case, formally leaving the Twitter brand could be a hazardous move for Musk. The company is as of now confronting a promoter departure that is brought about a deficiency of the greater part the company’s ad revenue. A rebrand could additionally alienate advertisers. Simultaneously, Musk might be wagering that new name and identity could assist the company with shedding its connections to its previous initiative and the choices made under them, the two of which he has been deeply incredulous of.