Crypto.com, a crypto platform founded in 2016, announced that it reaches over 100 million users worldwide.
The platform says its success is the result of an aggressive marketing strategy and a series of high-profile partnerships and campaigns.
Crypto.com Marketing Activities and Partnerships
The exchange has gained significant attention in the sports and entertainment industry, with its name featured at major events such as the NBA and NHL playoffs, and the F1 Crypto.com Miami Grand Prix. It was clearly visible. These efforts are part of a broader marketing campaign, which also includes the release of a new branded film titled “INEVITABLE” as part of the “Fortune Favors the Brave” campaign.
Crypto.com CEO Kris Marszlek highlighted the role of these efforts in raising Crypto.com’s profile in the industry. He highlighted the platform’s focus on regulatory compliance as a key element of its success, pointing to the exchange’s leadership in obtaining global licenses and registrations.
In 2023, the Dubai Virtual Asset Regulatory Authority granted Crypto.com an institutional cryptocurrency trading license, and the exchange expanded its operations to the Middle East. This expansion was made possible by the regional division CRO DAX Middle East FZE, which also licensed it as a virtual asset service provider.
Crypto.com offers a wide range of services aimed at both institutional and qualified retail investors, including spot trading, staking, brokerage and over-the-counter products. The platform plans to further expand its retail services in Dubai with the launch of the Crypto.com app and other products.
International Collaborations
Beyond marketing and regulatory success, Crypto.com has also focused on strategic international partnerships. The company partnered with Brazil’s BTG Pactual in February to improve banking services in Latin America through the integration of BTG Pactual’s stablecoin, BTG DOL. The aim of this initiative is to enable seamless transactions between the traditional financial system and the digital economy.
The exchange has also established a strong regulatory base in several countries, securing licenses in the Netherlands, Spain, France, and the United Kingdom. This comprehensive approach to compliance and market expansion continues to support his Crypto.com growth and user acquisition efforts around the world.