It’s not always easy for businesses to compete for local customers. Competition is fierce and to be successful you need to stand out from other similar businesses. Below are 8 strategies your small business can use to increase local customer numbers:
1- Join the Community
One of the best ways to get attention for your brand is to get involved in the community. Why not join? For example, host a food drive or charity event at your company. Not only do you give back, but you also drive local traffic to your business.
2- Create a local radio ad
Local radio advertising is an often overlooked marketing strategy. Radio advertising not only allows you to reach local audiences, but it also gives you the opportunity to reach the right audience. Let’s say your company sells clothing for teenagers. You can promote your brand on channels that target specific audiences.
3- Use Google My Business
Create a Google My Business profile. Include all relevant information such as name, address, business hours, phone number, and website. Add photos of your shop, services, and products. Don’t forget to add a memorable business description.
4- Utilizing Social Media
Today, businesses are missing out if they don’t use social media as an advertising tool. Join local community pages to connect with others. Offer advice, answer questions, and share information. Be sure to use geotags and local tags for increased visibility.
5- Create a Loyalty Program
Loyalty programs are a way to attract repeat customers and build loyal customers. Customers are more likely to come back if they receive a bonus or discount. For example, if you run a t-shirt store and offer a free his t-shirt after 5 visits, your customers will keep coming back to win her t-shirt.
6- Collaboration with other companies
Collaboration with other local companies is a win-win for both companies. Not only can they tap into their own customer base, but they can tap into your customer base as well. Let’s say you’re a cupcake company and you reach out to local coffee shops. If he buys five full-sized coffees, he agrees to offer business promotions, such as a free cupcake. Next, you advertise your in-store cafe.
7- Start an Email Campaign
Postal mail may seem like an outdated method of advertising, but both are still effective. When you’re busy, it’s easy to swipe through your email inbox and delete it without opening it. However, a well-designed brochure that arrives in the mailbox can have a completely different effect. Create a simple, colorful brochure with all the information you need, including address, opening hours, website, and social media platforms. Include a call to action. B. By dropping a discounted or free product brochure or by adding a discount code and ordering online.
8- Connect with local influencers
Many large companies use social influencers to build their brand, but this can be just as effective for local small businesses. Influencers may be willing to work for free products or services. Instead, post about and promote your business on social media sites. Influencers spend time building bonds with their followers. Your recommendation will mean something.